As e-commerce continues to dominate the retail industry, packaging has become an integral part of the customer experience. Custom mailer boxes are a great way to elevate your brand and create a memorable unboxing experience for your customers. In this article, we’ll dive into the world of custom mailer boxes, their benefits, and how you can design your own.
What are custom mailer boxes?
Custom mailer boxes are a type of packaging that is designed specifically for shipping products. They are made from a variety of materials, including corrugated cardboard, paperboard, and kraft paper. Unlike traditional shipping boxes, custom mailer boxes are often branded with a company’s logo, artwork, or other custom designs.
Benefits of custom mailer boxes
Custom mailer boxes offer a range of benefits for both businesses and customers. For businesses, custom mailer boxes can help to:
- Increase brand awareness: Branded packaging helps to promote brand recognition and reinforces your brand’s identity with customers.
- Enhance customer experience: Custom mailer boxes can create a unique unboxing experience that helps to create a positive impression with customers.
- Improve product protection: Custom mailer boxes can be designed to fit your products perfectly, providing added protection during shipping and reducing the risk of damage or breakage.
For customers, custom mailer boxes can offer:
- A more personalized experience: Custom mailer boxes can make customers feel special and appreciated.
- Better product presentation: Branded packaging can make products look more attractive and professional, which can help to increase perceived value.
- Increased convenience: Custom mailer boxes can be designed to include features such as tear strips, adhesive closures, or handles, which can make opening and handling packages easier for customers.
Types of custom mailer boxes
There are several different types of custom mailer boxes to choose from, each with its own unique features and benefits. Some of the most common types of custom mailer boxes include:
Regular Slotted Container (RSC)
The RSC is the most common type of custom mailer box. It is made from a single piece of corrugated cardboard and features flaps that fold over each other to create the top and bottom of the box.
Full Overlap Container (FOL)
The FOL is similar to the RSC, but it features flaps that completely overlap each other on the top and bottom of the box. This design provides added protection for products during shipping.
Half Slotted Container (HSC)
The HSC is similar to the RSC, but it features flaps that only fold over each other on one end of the box. This design allows for easy access to the contents of the box.
Die Cut Mailer Boxes
Die-cut mailer boxes are custom mailer boxes that are cut to a specific shape using a die. This allows for more complex designs and can be used to create custom shapes or unique features such as handles or windows.
How to design custom mailer boxes
Designing custom mailer boxes involves several important steps. Here are some key considerations to keep in mind when designing your own custom mailer boxes:
Choosing the right material
One of the first decisions you’ll need to make when designing custom mailer boxes is choosing the right material. Corrugated cardboard is a popular option for custom mailer boxes because it is durable, lightweight, and eco-friendly. Other materials, such as paperboard or kraft paper, can also be used depending on your specific needs.
Choosing the right size
Once you’ve selected your material, you’ll need to determine the right size for your custom mailer boxes. Consider the size and shape of your products, as well as any additional packaging materials (such as padding or inserts) that may be necessary to protect your products during shipping.
Designing the artwork
Custom mailer boxes offer a great opportunity to showcase your brand’s artwork and messaging. When designing your artwork, be sure to consider factors such as color, font, and overall design aesthetic. You may want to work with a graphic designer to create a professional-looking design that aligns with your brand’s identity.
Printing options
When it comes to printing your custom mailer boxes, there are several options to consider. Flexographic printing is a common method for printing custom mailer boxes, as it allows for high-quality, cost-effective printing on a variety of materials. Digital printing is another option that can offer more flexibility in terms of design, but may be more expensive for larger quantities.
Things to consider when ordering custom mailer boxes
Before placing your order for custom mailer boxes, there are several important things to keep in mind. These include:
Minimum order quantity
Most manufacturers of custom mailer boxes have minimum order quantities that must be met in order to place an order. Be sure to check with your manufacturer to determine what their minimum order quantity is, and whether it aligns with your needs and budget.
Production time
Custom mailer boxes are made to order, which means that production time can vary depending on the manufacturer and the complexity of your design. Be sure to factor in production time when planning your timeline for product launch or shipping.
Shipping and delivery
Finally, be sure to consider shipping and delivery when ordering custom mailer boxes. Depending on your location and the manufacturer’s location, shipping costs and timelines can vary. Be sure to factor in shipping costs when determining your overall budget for custom mailer boxes.
Conclusion
Custom mailer boxes are a great way to elevate your brand and create a unique unboxing experience for your customers. By following the steps outlined in this article, you can design your own custom mailer boxes that not only protect your products during shipping but also showcase your brand’s identity and messaging.
FAQs
Can I print on both the inside and outside of custom mailer boxes?
Yes, some manufacturers offer the option to print on both the inside and outside of custom mailer boxes.
What is the minimum order quantity for custom mailer boxes?
Minimum order quantities vary depending on the manufacturer. Be sure to check with your manufacturer to determine their minimum order quantity.
Can I include custom features, such as handles or tear strips, on my custom mailer boxes?
Yes, custom features such as handles, tear strips, or adhesive closures can be included on your custom mailer boxes.
What printing options are available for custom mailer boxes?
Common printing options for custom mailer boxes include flexographic printing and digital printing.
How can I ensure that my custom mailer boxes are eco-friendly?
Choosing materials that are biodegradable or recyclable, and working with manufacturers that prioritize sustainability can help to ensure that your custom mailer boxes are eco.